Manuel Hermosilla, Phd

Main navigation Johns Hopkins Legacy Online packages Faculty Directory Experiential learning Career sources Alumni mentoring program Util Nav CTA CTA Manuel Hermosilla, PhD Manuel Hermosilla is an Assistant Professor of Marketing on the Carey Business School. He joined the School in 2014 after finishing his PhD at Northwestern University’s Kellogg School of Management. ­Previously he earned Bachelor and Master levels in Economics from the Pontificia Universidad Catolica de Chile. He is an empirical researcher with rooting in Economics and Quantitative Marketing. In his research, Prof. Hermosilla has studied numerous features of new product innovation, with a focus on the Biopharmaceutical and Hollywood industries. His ongoing research focuses on the interaction between patenting and drug improvement, in addition to on different features of pharmaceutical drug consumption in emerging markets. At JHU Carey he teaches the course “Customer Analytics”, a “arms-on” class that teaches college students how to leverage Big Data to help in the design of Marketing actions. He has previously taught New Product Development, Entrepreneurship and Microecono mics courses. a hundred International Drive